Curating Ad-less Television

Has anyone ever questioned why we need ads in the first place? Is it truly the only way these networks can show free TV content or Spotify can stream free music?

The only time people really anticipate ads is the Super Bowl. This is when ads are creative, funny, and smart. The rest of the year ads just interrupt.

At some point we’ll see ads in our DVRs. They’ll look like Internet banner ads which you can click to get more info.

Many people would pay a TV subscription model like HBO to silence ads. I’m still waiting for the day when I can just subscribe to certain channels through Internet TV. I don’t need every channel nor do I even need its programming. I’ll pay 50 cents to $3.00 a la carte to watch what I want, when I want to.

One of the great things about watching soccer games is the uninterrupted flow. No TV ads appear at all for at least 45 minutes. The ads may be on the jerseys, the side field banners, or even the score ticker but that’s the least of the invasiveness. People focus on the game and really get to appreciate the experience. When you remove ads for free flowing non-stop action it allows for anticipation to build. You’re always on your seat.

The ad-less solution is a challenge for networks that simply want to meet the most eyeballs possible. But ads must be reconsidered in a world where the DVR and on-demand Internet TV viewing intertwine. Either the networks have to create better content or the networks and the advertisers will have to strike a balance between attention and profits.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.