Cyber Monday was the Biggest Online Shopping Day in History with 18% Growth vs 2012

Social Commerce didn’t happen on Cyber Monday: Social Networks (including Facebook, Twitter, Pinterest and Instagram) generated less than 1% in e-commerce sales on Cyber Monday.

Social didn’t convert because people had already organized their shopping lists beforehand. Pinterest sales occur as far as 2 months after the original pin.

Social = pre-purchase intent.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.