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Design Tip: Never Use Black

Designer Ian Storm learned in grade school to use more saturation and less pure black.   

Bottom line is: when you find #000000 in your color picker, ask yourself if you really want pure black. You’re probably better off with something more natural.

Notice the subtle variation of black (aka gray) on the Instagram blog.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of Discvr.blog and four books.