The worst part about watching sports at a pub is the beer line. We almost always miss the start of the second half and we even lose our seats.
Not anymore. An English pub called The Thirsty Bear has digitized ordering using iPads. There’s no need to even get up. There’s no need for waiters. People can even order and pour the beer themselves.
Revenue at the digital bar is up 78 percent. Starbucks should take a hint.
Automation and self-serve may not be true to the pub experience but waiting is also impractical.
No more lines.