Digital retail is about abundance.
Anyone can make a product and put it into the store for download.
Abundance makes it more difficult for you to spread your word.
To stand out, you either need to have the marketing prowess of a major publisher or label or you need to have had an initial hit or major buzz.
Physical retail used to sell itself. If you made it to the shelf, chances are you are ‘professional’ enough to be there.
But all that’s going away. Digital marketing is a different animal.
If I had to give a piece of advice, I’d say start building up your social network followers now. Sharing content is the new king.