ultimately the value of the product disappears as the stream of information in your social network, one that used to be rapid and friction-free, is no longer there and now consumed by advertising,
If you’ve visited Facebook lately it’s littered with ads in the central newsfeed. Yesterday I saw one for Breastfeeding, obviously mis-targeted. Even a group old ladies on my train ride this morning complained about the invasiveness.
Facebook is clearly in the run for profit to meet Wall Street demands and disrupting the user experience to squeeze any pennies it can get. But this is just the beginning of Facebook’s challenges as Teens move onto other sites like Snapchat and Tumblr.
It turns out being cool makes a difference.