My friend works at a car dealership. He informed me that during the sales paperwork process he gives the kids and adults his iPad. Customer satisfaction is way up.
I spent two hours at the DMV this morning and read on my iPhone while waiting. All I could think about was the slow and red taped DMV service. Had the DMV given me something, wifi for example, I may have relaxed and surfed the Net.
Customers are pleased when the unexpected occurs. It could be a technology distraction like an iPad or a technology supplement, like Wifi. For $20/month, the DMV could have made my waiting time feel less burdensome.
Unless your checkout is quick, drive customers into distraction with simple sensical perks. Entertain them with the latest gadget or make it easier for them to forget they’re there.