I refuse to publish something just because it’s trending. What people are talking about is usually the stuff that doesn’t matter. It’s waste. This is why I avoid watching TV and am good at skipping the repeated noise in my Twitter and my RSS feeds – I only need to read most pieces of news once.
Originality is scarce. All news publications are talking about the same shit. Regurgitated information makes you fat.
It’s time to slow down as producers and readers, to focus more on interesting stories, and highlight the everyday things that people now miss.