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During the daytime, Facebook has a reach comparable to or exceeding the four TV networks measured. For consumers ages 25-34, for instance, Facebook added up to an incremental 41 percent reach to the TV networks during the day. During primetime, when TV networks reached more consumers than Facebook, Facebook was a strong driver of duplicated reach—meaning that a marketer could reach the same consumers online and on TV. For consumers ages 25-34 during primetime, for example, Facebook contributed up to 36 percent duplicated reach to the four measured TV networks. Facebook’s Reach = A Major TV Network
During the daytime, Facebook has a reach comparable to or exceeding the four TV networks measured. For consumers ages 25-34, for instance, Facebook added up to an incremental 41 percent reach to the TV networks during the day. During primetime, when TV networks reached more consumers than Facebook, Facebook was a strong driver of duplicated reach—meaning that a marketer could reach the same consumers online and on TV. For consumers ages 25-34 during primetime, for example, Facebook contributed up to 36 percent duplicated reach to the four measured TV networks. Facebook’s Reach = A Major TV Network
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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of Discvr.blog and four books.