Ek’s Warning to Artists


Your album’s getting shared en masse over BitTorrent, over YouTube. It’s there, right now — but you decide that it’s the paying, loyal music fans that should lose out. It makes no sense.

Music streaming is in a weird spot if you’re an artist. Legitimate services like Spotify are working for you and against you.

More people than ever are out there ready to discover your music. Problem is you only get paid a penny per stream. iTunes pays out at least 70 cents.

Spotify works at the artist’s expense.

That’s why the Coldplay precedent is a good one. It joined Spotify two months after maximizing on downloads for its last album.

The music streaming dream of unfettered access, royalties, and platform profitability remains unresolved. The challenge is in good hands.

Share on:

By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.