Emerging countries are making the West look lazy.
According to Forrester, America and Europe create less content than the emerging countries Brazil, China, India, and Mexico.
There are three main reasons for this:
Most westerners share, like, comment, retweet, and reblog. Pick your network (Facebook, Twitter, Tumblr, etc) and we’re passively spreading content. Our original content production has plateaued. Emerging countries, where social networking is relatively new, are making their own stuff.
The Growth of Mobile
For much of the world, the phone is the only computer and the only way to connect to the Internet. The West has been stuck with the stationery computer, and when your sitting chances are you’re not recording videos, pictures, and new things to share.
China and Brazil are booming while the West is still recovering from a bad economy. Psychologically, we create more shareable content when we feel optimistic.
Despite massive growth in social users and content, the emerging world still hides behind fake identities. Many Westerners will tell you that if you don’t use your real name and show accountability for your social profile they won’t follow you.
The more open politically these emerging markets become the more honest people will be. Until then, people will keep on making content behind smoke screens and we’ll still be hitting ‘like’ instead of the publish button.