When they want to take a photo, they open Instagram, not the camera application.
Cheers to Fred for calling this out.
I used to take two or three shots, go back into my photo library and then select the best photo for Instagram. However, the last three weeks I’ve gone right into the Instagram and taken the picture directly. It saves time and feels more natural. Point , shoot, and share.
Download the new version 2.1 and check out the Lux feature.
Almost too obvious to point out but also note that use of external apps over iOS native apps is a boon for Apple which earned 72% of its revenues from iPhone and iPad sales last quarter.