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Facebook Fortitude

Word on the street says that mobile threatens Facebook’s future. The mobile screen is way smaller and difficult to insert ads without disrupting the whole user experience.

The Facebook app is janky as it stands with bugs and slow response. That needs to get fixed first. One thing that Instagram taught all app developers is that speed is key to growth. No one wants to wait to see content. Instagram starts uploading user images even before the filter gets selected.

But have no fear, Facebook will figure it out. Zuckerberg feels the heat and is fiercely persistent. He’ll keep adding companies to his portfolio until he figures out how to create the ultimate mobile experience that keeps advertisers on board.

Every time we doubt Facebook it proves itself again. It could disappear one day like MySpace but we should remember that it still has Instagram just like Microsoft has the Xbox. It also knows more about us than our parents.

Facebook has enough manpower to come up with innovative solutions for its users and advertisers. There’s no quit.

People love to hate Facebook and use it at the same time. That part won’t change.

By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of four books.

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