Facebook Is Muddy Waters

Facebook is a complete morass. It’s too easy to visit and hard to remember why you did in the first place.

Facebook may be the hub of all social networks but it lacks a significant value. There’s never a necessary reason to really go on it.

Facebook is a ersatz reunion for friends, a place to catch up without actually catching up. Broadcasting a status about a new born child or dead family member is a way of getting out of telling everyone individually about the news.

Facebook prevents the hard, intimate conversation, and invites half ass congratulatory messages from people that are long acquaintances. Talking to someone on Facebook means zilch.

Facebook is too narrow. There’s really nothing to learn there except for banal updates. The curiosity urge gets resolved by the likes of Twitter and Pinterest.

Facebook’s use has already spread elsewhere into niche, interest based networks. If Facebook died today, social networking would go on and thrive.

Facebook is the undying heart of conversation. It persists to stay relevant through smart acqui-hires of startups like Instagram. Nevertheless, the Facebook brand has as much real value as a school yearbook, there in the few times it’s needed to reminisce about the past but otherwise gathering emotional dust.

People will always go on Facebook because it’s there, not necessarily because it’s exciting nor helpful. It’s only one click away, a habit like email that gets inculcated over years of desultory browsing. Email sucks, and Facebook is right up there with it.

Facebook will go on because it’s a sticky experience. It just means nothing in the long scheme of things. Its value thrives on its mass presence.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.