How is that Facebook, which has some of the smartest folks in the room, can’t really invent any new single online behavior that would keep people addicted to Facebook?
- Copied Snapchat with Poke
- Copied Foursquare with Places
- Copied Instagram’s filters with Facebook Camera
- Copied Pinterest with the magazine posts
Facebook is in maintenance mode, too busy and burnt out on short-term ad profit to invent something new. Even if Facebook did innovate something organically, a new player outside the inner world of Facebook would build it better.
The Facebook strategy of pushing cloned products to its masses is not working. It should consider building remarkable side projects of its own.