FIFA just announced today that it’ll create a YouTube channel dedicated to 2010 South Africa highlights and user generated content to help it prepare for the 2014 Cup in Brazil.
Besides the obvious criticism that Seth Blatter is slow to make the world’s biggest game truly social, he should also take marketing cues from the NFL.
The NFL has the best marketing of any sport. It has it’s own TV network and posts awesome post game video recaps with player/coach sound bytes. These clips put the fan on the field and enhance player personality and profiles.
FIFA should copy everything the NFL does with its on the field recordings. I want to hear what Lionel Messi says after scoring a hat trick and the grief Rio Ferdinand goes through when taking the schooling.
FIFA also need to do a better job in using Twitter, highlighting player handles to promote the beautiful game. Twitter drives attention anywhere you wish, especially the TV.
I’ve been to the last two world cups and social media has been absent. If YouTube is just the start, FIFA has a long way to go.