The bottom line is that social networks should make you feel more connected, not under siege. Be merciless in who you keep track of and who you don’t.
We complain about a stuffed email inbox, but rarely do we complain about the bombardment of social media posts. If you follow more than 150 people on Twitter, you probably feel overwhelmed by the number and rapidity of status updates. You feel like you’re constantly playing catchup.
Facebook is much more manageable than Twitter, mostly because Facebook chooses highlights to show you in the feed. However, Facebook content is mostly boring while Twitter is full of comedy, breaking news, and interesting stories.
The only way to manage the flood of social media noise is to keep your follow list to only the essential. For some people, that number is around 150 people. I follow around 400 people but I’m good at scanning the feed quickly for relevancy. Two out of every eight tweets is probably worth reading.
We can’t successfully control the flood of social media. Part of the frustration and fun is seeing the unpredictable.