Twitter (my social media of choice) is a constant stream of surprise not unlike walking down the streets of New York City. It’s excellent people watching, socializing, breaking news and entertainment. From crazy to sad to laugh-out-loud hilarious, Twitter is available for non-stop distraction. And as a maker, it really is that: a distraction.
Twitter is our news tool but also our boredom tool. We may scan the feed a few times a day to catch the latest interesting links or see what Tweeps are up to. We may even add to the conversation with a Tweet or two, a sure way to increase dopamine.
When we close out of Twitter, we almost forget where we are and what we are doing. For a brief moment our focus gets lost is in the rapidity of digital conversation. In short, we waste time and avoid the real work.
So, in a connection economy, which is where we live, we’re not going to succeed by sloppy networks. We’re not going to succeed by trading favors. We’re going to succeed by actually being part of a community and part of a network, and I don’t think you can do that on demand. I think you have to plan for it. So there are some people who are coming up with these new tools who are going to be ready for that, but there’s a whole other group that is just wasting time. – Seth Godin
Our heads are much clearer when we avoid the social streams. The important becomes important again. We, not the Twittersphere, get to entertain our minds with work that really matters. We rediscover what it’s like to think ourselves instead in an online community of there.
Our digital peeps are not going anywhere. It’s ok to turn them off every once in a while to focus on hitting a milestone.