Creativity Social Media

Follow Me This, Follow Me That

Followers is a dead number. Snapchat and Tumblr know this and have never shown follower numbers, just interaction results. Facebook, Instagram, and Twitter practically killed followers when they switched to algorithms. The only benefit of followers is reaching people that reshare your content to increase engagement and visibility.

When you remove the concept of followers, you gain creative freedom from the constraint of creative expectation. The web doesn’t need anymore fake entrepreneurs or crowdpleasers.

Followers is not a barometer for interesting content. Celebrities are always going to have the most followers and likes despite their shitty pictures, which you can like on the Apple Watch without even looking at.

You can still create for that one person in mind if it helps guide your creativity. But you should always leave the canvass wide enough for personal exploration.

Alternatively, you can go off of the grid completely. There’s still nothing more compelling than that.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.