Follow My Logic? A Connective Word Takes the Lead –

via giphy

The ascendancy of using “so” instead of “well, “um” or “I don’t know” in the age of Google.

The rise of “so,” he said via e-mail, is “another symptom that our communication and conversational lives are chopped up and discontinuous in actual fact, but that we try in several ways to sew them together — or ‘so’ them together, as it were — in order to create a continuous experience.”

“So” is a means to an end, albeit a temporary one.

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