For Pinterest, A Picture is a Thousand Words

Thinc Iowa: Ben Silbermann of Pinterest from Silicon Prairie News on Vimeo.

Pinterest is a focused version of Tumblr.

Whereas Pinterest focuses on collecting stuff through photos, Tumblr is a blog platform for expressing collections through multimedia (photos, video, quotes, text).

My most popular Tumblr posts are typically a compelling photo plus one or two insightful sentences. The same goes for Facebook, where pictures produce higher engagement than videos or plain text.

Pinterest is merely carving a niche out of something it knows works really well and focusing on that. Instagram is keeping it equally fun and simplistic with pictures on the iPhone. In a way, Pinterest fulfills the Instagram web browser experience.

People like collecting things and showing friends and followers these interests in the easiest way possible. For Pinterest, a picture is a thousand words.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.