My wife watched The Today Show this morning. One hour later, I was in NYC for work and passed The Today Show going on live in Rockefeller Plaza.
Here’s my instagram photo of Al Roker.
In a span of 1.5 hours, I went from watching TV, to the live experience, to sharing that experience on Instagram, three different touch points with incredible marketing power.
TV masses the show; the in person experience solidifies it; and my public promotion via Instagram now encourages others to follow in my footsteps. This is how we implant memories and create long living fans of brands or TV shows.
The whole point of mass promotion is to actually get you there to live it.