Social Media

Get specific

The more specific the better. That’s why apps are more preferred than websites. They provide the information people need on the first screen.

Even emojis are getting more specific. You can finally pick emoji by skin color. The next round of emojis may go even further, allowing you to customize your pizza toppings and poop.

The move to specialization threatens Google’s hold on the Internet. Why would you image search on Google when Pinterest yields better results? Google+ is a dump. Facebook video makes YouTube look stodgy. When does Google buy Twitter again?

There’s also a move toward respecialization, a resurgence of older ways. Vinyl is coming back.

Digital Music News

People are calling each other again; they’re just using FaceTime instead of voice. Handwritten letters feel more special than ever.

The smart creators today are seeing the shift and doing precisely the opposite:

Produce for a micro market.

Market to a micro market.

Seth Godin

Products that are too broad will lose out. Offer something specific and ignore the rest.

Share on:

By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.