Your friends and family are your first and last customers. They inspire hope and longetivity. But they can only contribute so much to the bottom line. In order to survive, you’ll have to sell to people you don’t know.
The hardest part about starting a new company is building awareness and selling a product that people want. Setting up a company website is essential but only a small piece of the puzzle. Paid media guarantees traffic but clickers are looking for deals, not relationships.
Online branding takes patience and practice. Offline branding is where you get to be the real you and where the real relationships get built. Other people want to see, hear, and feel your presence beyond the digital screen.
The people you met in person will become your biggest advocates and source of referrals. The return on relationships leads to a return on revenue.
At the end of the day, the product does most of the heavily lifting. It speaks for itself. But you can’t go next level without an army of supporters.
The good news is even if you still fail, your family and friends will be there to pat you on the back. The pity is on the entrepreneur though: take what you learn and prepare for the next endeavor.