Google+ and Twitter are both wrong from a user’s perspective.
Last June, Twitter took the real time out of Google by allowing the partnership to expire. You used to be able to search the ‘real-time’ tab on Google and get live Twitter results.
As a result, we were driven to Twitter.com, a click outside our natural Google search habit. Not ideal.
But Google recently pulled a far worse move. Search anything now on Google and a Google+ brand page appears on top of all search results. Enough clicks on that link will turn it into a regular line item search result. Kind of like rigging the popular vote.
Search, by formula and theory, should produce the most relevant results. Instead, the King of search is forcing a click to create “relevancy.” Messed up.
But Google is going full blitz on social with no signs of slowing down. A Super Bowl commercial wouldn’t be a surprise me, nor would promoted Tweets to really rub it in Twitter’s face.
Can’t we all just get along?