What’s important to Google is getting your biographical data.
Raise your hand if you got duped? All Google needs is 3 minutes of your time to sign up and leave so it can marry that data with future advertising just for you.
I admit I didn’t see it coming but it makes complete sense. Social data is the new oil.
Google knows that competing against Facebook is a joke. Facebook is about to announce some features tomorrow that’ll keep people permanently stuck.
From Google’s point of view, it’s easy as running a few weeks of media ads, getting some major brands and celebrities to join and it collecting 90k new identities to power it’s future advertising.
It may be the best loss leader ever.