Helmut Lang’s “Global Taxi Project”

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Helmut Lang became the first fashion brand to advertise on New York City taxicabs in 1998. Such spots were typically reserved for Broadway shows.

Twenty years later, the brand is bringing the mobile ads back on 275 New York City taxis along with an exclusive globally-promoted taxi hoodie on its website.

Check out the video of the Hong Kong cabbie sporting the new top.

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Published by Wells Baum

A daily blogger who connects the dots between arts and life.

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