Taste comes from an amalgamation of sources. It assumes that we’ve dabbled in both good and bad, and actively seek to find new things to recommend.
But in this algorithmic world, taste gets delivered. Whether it’s the next Spotify song or someone to follow on Instagram, we adhere to the machine rather than following our own interests.
Algorithms may save you time but they inhibit the authentic discovery process of sampling. Should we choose to navigate on the basis of originality, we are all well-equipped with our own unique perspectives and taste buds.
Say it with me: I enjoy what I enjoy regardless of its potential for receiving likes, going viral, or being found acceptable by an algorithm.
Say it with me: I also do not deny that I am implicated, inexorably, in the Generic Style of my time.