How design dictates behavior

A gif of eyeballs moving around in trippy, Psychedelic fashion

Left, right, top, and bottom…

Designers make decisions every day that dictate human behavior. The social media notification–in Instagram aesthetics the heart–is what keeps users opening the app more than a dozen times a day.

How many likes did we get on our last post? Any new followers? We crave the variable reward, chasing persistent novelty in the cocoon of candy-colored lights.

Site architecture, like a map, is a mere representation. It's an illustrated abstraction of territory just as skeuomorphism makes an icon for trash look like a garbage can.

Design is everything. The user interface makes no distinction between a screen and reality–it just wants us to stick around and navigate. The distinction between what we see versus the actual pixels creates a fragmented perspective, with a deliberate me and a hooked me.

gif by @sguimaraens


You may also like: