Psychology Tech

How design dictates behavior

A gif of eyeballs moving around in trippy, Psychedelic fashion

Left, right, top, and bottom…

Designers make decisions every day that dictate human behavior. The social media notification–in Instagram aesthetics the heart–is what keeps users opening the app more than a dozen times a day.

How many likes did we get on our last post? Any new followers? We crave the variable reward, chasing persistent novelty in the cocoon of candy-colored lights.

Site architecture, like a map, is a mere representation. It's an illustrated abstraction of territory just as skeuomorphism makes an icon for trash look like a garbage can.

Design is everything. The user interface makes no distinction between a screen and reality–it just wants us to stick around and navigate. The distinction between what we see versus the actual pixels creates a fragmented perspective, with a deliberate me and a hooked me.

gif by @sguimaraens

You may also like:

If you're an WRITER or aspiring blogger, I highly recommend doing these 3 things:

1. Create your own Wordpress site and publish something new every day. It'll be the best investment you make. Here's my guide on how to set up your blog.
2. Buy an All-Access Pass from Masterclass to learn from the best writers in the world.
3. Read Do the Work by Steven Pressfield

By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of four books.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.