There are only two ways to read a book: own a hard copy or read books on Kindle. Reading in the Kindle app on the iPhone is not the same as reading on a standalone Kindle device. On the phone, you are a click away from checking the dopamine-hitting social media feeds, email, and text/push message disturbances.
Reading requires focus, which is why the Kindle works. The Kindle is intentionally minimalist–its magic lies within its subtraction of features rather than extra bells and whistles of a smartphone. It constrains what you do, associating the task with the device.
When Seth Godin goes to write his blog posts, he does it within Typepad. When business people want to hold important meetings, they go to the office. When athletes train, they hit the gym. People use devices or places as triggers for experiences.
The mobile phone brings everything to your fingertips, a computer that also acts as a camera, a wallet, music player and recorder. It is one of the most innovative inventions of our time because of its convergence and ‘always on' Internet-connectedness. But with the Kindle device, you can only do one thing well: Read.
Browsing the Internet on Kindle is a frustrating experience, on purpose. On the other hand, playing music or using credit cards at the grocery are more convenient living as consolidations in the phone. They are better for multitasking with other activities than living as single standalone devices.
Kindle means to read just as Google is synonymous with search. These tools excel at doing one thing. As more technology gets integrates into our devices, some activities like reading will be best served on a designated screen.