Before your C-suite execs finalize their bloated budgets in the fall, they should first take a hard look at the total “shares” from the campaigns conducted by their new school marketers. Hopefully they’ll realize that some of the best acquisition tactics are earned, not bought. In other words, stop acting like a marketer. Act like a friend.
Content is king. Shared content converts friend into potential customers.
Peer to peer marketing is stronger than top-down, mass marketing.