How Your Location Data Is Being Used to Predict the Events You Will Want to Attend

I’m generally not a fan of predictive algorithms because I believe in spontaneity, discovery, and sharing. But this one makes sense.

Foursquare is sitting on heaps of influential data. Everyone wants to know what’s going on, they just don’t know where to look to find out. There’s Eventbrite, Meetup.com, and of course our own networks (Twitter and Facebook), but we need a recommendation on where to go when we’re just out and about.

This could be huge.

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