When Hulu first came out I thought immediately it was the future of television. I could cut the cords and just hook up my computer into my television. And that’s exactly what I did.
I saved money but I still never watched Hulu except for SNL highlights. The content never really came and I certainly wasn’t going to subscribe.
Fast forward a couple users with the emergence of Smart TVs and Hulu is just another good idea disappearing in the evolution of ubiquitous Internet connectedness on all devices.
-TV is the Internet and vice versa. Kids won’t be able to tell the difference. It’s just “on” for them.
-Content is king, always. Hulu won’t last simply because the major networks are going to hold on to the best shows for its brand, in primetime television, Internet or cable.
-Streaming on demand will just be a feature built into Smart TVs. The networks will have to sell ads at both live and on demand moments.
Hulu is just a test and temporary solution that allows the networks to learn a completely new space. It really has no brand value other than being associated in leading slightly free Internet television.
YouTube is really the one for the major networks to worry about it. Imagine a YouTube for premium HBO content or a YouTube dedicated to Premiership soccer. Google has the money to bid for terrestrial and Internet TV rights.
TV everywhere is just waiting to explode. This is an old network game driven into new technology. NBC, ABC, CBS, ESPN, these guys own the content and completely dictate any new entries to the market.