Of what’s popular
It turns out that what’s popular isn’t always meaningful.
Of what’s good
It turns out mass appeal can be faked through a simple strategy called ‘majority illusion,’ where a few highly connected influencers use their “betweenness centrality” to spread the word about a brand through a variety of verticals.
Of how things work
It turns out that when it comes to utility, people want something that works at the right price point. When it comes to consumption, people are more wary of being duped.
Illusions try to sell stories that don’t exist in attempt to make them real. Errors go on to shape opinion.
Once you identify an illusion, it’s up to you to call it out for what it is.