Social media is a lot of noise. When everyone is ranting at the same time, opinion loses its signal. So-called media professionals act like amateurs.
“I fear the social Internet has done one better — it has created unlimited airtime and instead of talk show hosts, we are the shouters. No one is listening. I turned off radio and cable because they lost their soul. Social web too seems to be going that way.” – Om Malik, ‘Shouty‘
At the sametime, brands try to be your friend. No thanks. Maybe mass marketing on TV and radio is the right stage for marketers.
On the other hand, the benefits of visual-based social media are extraordinary. Some users on Instagram and Snapchat can open up your eyes to the world. But these platforms too can be over-abused by the attention-seeking herd.
Social media is maturing into predictability and dullness. The heavy hitters: Facebook, Instagram, Twitter, and Snapchat are just a continuation of TV, where storytelling meets the mobile screen. They’re on 24/7.
Some people will take their conversations to private messaging apps to express themselves with a preferred audience. It’s no surprise that newsletters, books, and slow media are once again finding their place.
Regardless of all the attempts to curate filters and silence the noise pollution out with headphones, the only way to drown out everyone’s social media microphone is to turn them all off and go for a walk.