There’s been a lot of talk lately about the growth of interest based networks like Pinterest and Instagram and how they all revolve around the Facebook centerpiece.
However, few people understand why these networks are taking off so quick.
The main reason Pinterest is booming in addition to loudmouth PR is that it’s focused on liking and sharing in a scannable structure. Users go there to talk in images, not in words. And pinboards convert the images into mini stories.
Instagram is too buzzing because it turns the ordinary photo into the extraordinary and because it focuses on the content stream on one defined mobile space, that of the iPhone. It’s also faster than than any other photo sharing app and is replacing the native iPhone camera for many.
The key to interest based networks is selecting one thing (images, text, video, music) and doing it exceptionally well. It turns out that simplification and cutting down clutter keeps users coming back.