- Art shows
- Fashion shows
- The movies
Scarcity and newness and/or history drive interest. You don’t go to an art gallery with an expectation to take the piece of art home. The closest you’ll get is the postcard or the picture on your camera.
You don’t watch a fashion show with the intention of ever owning any of the clothing. It’s too expensive and not even out yet, although celebrities do seem to find a way to get their hands on them before anyone else.
You don’t go to the movies because you can watch that same film at home on the couch via Bittorrent. You go the movies to see a flick on the big screen, something you can’t replicate at home unless you’re Peter Jackson who owns an iMax movie theater in his backyard.
We consume spectacles more often than the things themselves. That’s why people are excited about virtually reality/3D via Oculus Rift or Google Cardboard. These are the tools that will bring us even closer to the things we’ll never own or the places we’ll never go.
All we want to feel is the emotion. That’s what creates memories. Tangible or not, the vicarious experience may be just as good as the real thing.