There are three reasons to like an Instagram picture:
- It’s a good shot.
- The caption copy is strong.
- It comes from a personal friend or loved one.
In other words, we don’t always asses an image based on its looks. Sometimes just the copy is strong enough.
Words give pictures more context. They can reveal more information about the photo’s location and situation.
Sometimes the copy has nothing to do with the image. People like the image based on sarcasm or stupidity.
One of the reasons people prefer to view images or videos is because the latter reveal too much. Videos preempt the imagination and obviate the need for applied text. It’s the same reason people prefer to watch the movie rather than reading the book.
Words augment pictures, giving them more life. A simple and smart caption is as important as the shot itself.