Instead of changing the product, I thought maybe I could just find people like me.

Ben Silbermann, CEO of Pinterest on how the platform blossomed through word of mouth marketing and a few thousand passionate users.

The engineering of a product may be perfect but people really get captivated by the experience.

Ben found his collecting tribe and leveraged them to spread the message about Pinterest to others.

Many of those others were techies that didn’t understand the passion behind pinning inspirational images.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.