What happens when innovation stalls, when every new update is merely incremental rather than revolutionary?
The difference in smartphones from year to year may not seem spectacular as Apple and its competitors, like Google, Samsung, Microsoft and even Nokia, push their new smartphones forward a bit more every year, like marathoners trying with each race to better their personal bests by minutes. – (link)
Based on all the advancements made the last five years, the iPhone 5 update seems rather boring. All Apple did is take the 4S and increase the screen size with a few other bells and whistles like a slightly better camera and panorama.
For the first time an iPhone update is more gradual rather than a true game changer. It’s partly strategic; Apple can afford a minimal update and sell out. It’s also partly a reality; Smartphone technology has plateaued.
Apple’s next major challenge is recreating the S-curve and re-stoking demand for another five years with the amazing. It’ll be Apple’s first true test in the post Steve Jobs era.