If everything was mass-producible, there wouldn’t be any reason to march to the beat of a different drum.
It's hard to stand small in the urge of mainstream’s BIG success.
Given a choice, people would prefer to be liked by everybody. Like a magnet, fame attracts money.
But most of the time we don't have any other option but to scale to a micro market.
Just because it doesn’t scale — whatever ‘it' is (a business, an idea, etc.) doesn’t mean it’s not special. Size can ruin things.
Remember the tenet: What matters isn't always popular.