Upon many billboard, TV commercial, cup, and store poster today is the Twitter and Facebook logo. Foursquare and Yelp are the occasional supplement. Not surprisingly adding these simple icons acquire new fans.
But the more I see them all I think about is the inevitable addition of the Pinterest icon.
This icon is different though.
I’m talking about virtual pinning, using the phone as a scanner to instantly tag images to your board.
We can do this now. All we need to do is take a photo and upload it to our board. It takes time to go between apps though.
I want to see an augmented reality-like drag and drop. Let me select my items, whether it’s a grocery store or shoe shop and add those images to my board bag. It’s the same thing we do on Amazon.com.
We shop with our eyes and then with our wallet.
We never saw light of the Instagram app promoted on any physical marketing materials. This was probably because Instagram never had a platform for personal and brand pages.
Pinterest just makes a whole lot of sense. But not just the icon, the virtual pinning experience.