Kevin Kelly was the former editor of the Whole Earth Catalog, the counterculture magazine Steve Jobs adored. He also founded Wired Magazine and continues to write books and give speeches worldwide about the future of technology.
Below are some of the most interesting highlights of a recent interview with an online publication The Caret.
Just as Brian Eno believes that “art is everything you don’t have to do,” so too does Kelly think art at its rudimentary level is useless.
I think there’s never been a better time to be a creator. It’s a wholly new era for the ease and power of creation. And I think of art as a subset of creation. I define art as cool and useless.
In the glut of today’s DIY artists with internet reach, it’s even harder to stand out. But there’s no reason to hide: some artists gain a posthumous reputation — Van Gogh for instance — and according to Kelly, all an artist needs is 1,000 true fans.
But this goes back to my true fans theory: you only need 1000 true fans to support your work. With the large market that we have, almost any weird thing that you do, if you really strive for excellence it’s entirely possible to find 1000 fans in the world of that. I see it again and again, where something is very esoteric and very niche — if you have a market of a couple billion people you’ll probably be able to find 1000 true fans.
While Kelly continues to predict the technology of tomorrow, he’s equally sanguine on today’s developments. He scoffs at the notion of a digital detox, as the internet is just too good.
Whether it’s work or a habit or technology, when you disengage, you recharge your batteries and come with renewed enthusiasm and new ideas. But I don’t like the term “detox” because I don’t think technology is toxic. I just think that you gain something when you don’t have it — a new perspective and new ways of looking at things and those are SO valuable. The challenge of the world today is that when everyone is connected 24 hours a day, 7 days a week, every day of the year, it becomes harder and harder to think differently. And thinking differently is the engine of creation, it’s the engine of wealth. So anything we can do to help us think differently is a huge advantage. And I think one of the most powerful things you can do is turn something off that’s usually on, no matter what it is.
Also be sure to check out Kelly’s interview with Tim Ferriss.