“Once you make the New York Times the whole world news about it.”
As much information there is on the Internet, we can’t know everything.
The world is full of interesting places, people, and things that go undiscovered until a big publication like the NYTimes exposes them.
Most people wait to be told about new stuff only to complain when they experience it. It’s “too busy, overcrowded,” they say.
The masses follow the masses out of mimetic desire. If you want to make the first discovery, you have to be proactive about searching.
We can’t know everything. But we don’t need to lean on mass curation either.