The way we share, watch, read and otherwise consume content doesn’t happen on a linear timeline. It loops in on itself. And even when major events unfold online and social media sites broadcast happenings minutes, or even hours, before major news organizations cotton on to them, the discussions and dissections that bubble up in the aftermath are the most interesting parts.
The conversation happens in real-time and continues to be discussed thereafter. I actually ignore a ton of news and tweets in my feed because of this organic loop. I also ignore TV news altogether since it’s simply reactionary and ex post facto.
After I hear about something once, I generally skip over it unless someone can spin it in a new perspective or it gets reformatted in another discussion community like Reddit. Offering fresh content is generally the key to maintaining people’s attention online.