It’s no surprise that Google+ wants to look more like Twitter.
Facebook is doing the same thing with the ticker.
Advertisers, especially those on TV, want real-time interaction.
Real-time interaction equals more buzz and ultimately more viewers. More viewers raises the cost of ad space.
I suspect we’ll see Google+ trying a little bit of everything, plucking the best features of both Facebook and Twitter.
Here’s a scale hint: create the most interactive mobile experience possible.