Losing our edge


Being weird used to be lonely. But then the Internet happened.

The web connected the vinyl collectors, the sneakerheads, and the want-to-be Romance novelists. Niches came together, competed, collaborated, cheered each other on while a select few took their micro, macro until their weird became the new standard.

“Success blurs. It rounds off the rough edges.”

John Peel

We’re not all weird. We’re not all normal. But some of us are curious and forward-thinking. We search for what’s next before it even hits the trend spotters’ radar. We dig deep in the underground to avoid the peril of sameness.

The closer we get to normal, the closer we are to losing our edge.

Always a good reread: We’re Are All Weird

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