Luke Wroblewski’s “One Thumb. One Eyeball.” Presentation at Victoria’s Secret NY HQ

Luke Wroblewski (@LukeW) stopped by the office today for a few hours to present his thoughts on mobile design.

I caught the first half of the presentation and jotted down these eye openers.

More iPhones sold per day than babies born in the world.

That’s 378k iPhones vs 371k babies.

Mobile has eaten all forms of mass media before it.

Those mass mediums include print, recordings, cinema, radio, television, and the Internet.

Luke’s philosophy is that mobile design is done right when it shoves “content into people’s faces.” The cleanest apps and mobile websites are often the most effective because they focus on quick information and utility over heavy design. It works so well that many desktop websites have adopted the mobile designs. Less is more.

My favorite learning of the day was about Instagram’s “adaptive pre loading.” Instagram starts loading your photos on its server before you even select your filter. Speed is the essence of its design. Instagram released its 2.2 update to make it even faster.

With China officially passing 1 Billion mobile subscribers today, PayPal reporting $4B in mobile payments, and the ease at which I blog this post on my iPhone more than suggests that mobile IS the priority.

I asked him about Siri’s impact on mobile design as well. He summed it up by saying that it’s still too early for sound as a means of mobile functionality but it showed signs of early adoption in apps like Yelp. My guy tells me that it’ll be used more than just search, like preordering Chinese foods or a new pair of Air Jordans.

For “Mobile Web Design,” the future is now. Small or big screen, give people more with less.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.