Manufacturing Scarcity

My idea is that, prior to the Internet becoming a mass distribution platform, the value of a piece of content was more related to its scarcity of distribution than it was to any measure of its value. In equation form, we could think that traditionally Value (V) = Scarcity (S) * Quality (Q). Q of course, being largely subjective, is hard to measure. But S is not. I believe that S then acted as a multiplier of value.

The fact your content made it to the record shop or bookshelf a decade go meant you had been pre-approved, that your work had been vetted by the labels or publishers and deemed of good quality.  

Today, amafessionals and DIYers are crowding the market and making it hard for professionals to stand out.  There’s simply too much content. 

Those that rise to the top in today’s hyper-connected world actually deserve it.  Or do they?  


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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.