Marketing: Less guff, more puff

Technology makes tracking the sale easier but the variety of platforms makes it difficult to track where the impulse occurs:

A marketing manual put out by Google likens today’s customer journey to a “flight plan”, a zig-zagging odyssey of apps, shops, social-media sites and online searches conducted on both fixed and mobile devices and unique to each shopper.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of four books.

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